Behind the Frames

Struggling with eyeglasses or a complex prescription? Learn why proper lens selection, frame fit, and attention to detail make all the difference.

Shamir Lenses: Premium Eyeglass Lens Technology That Sets the Industry Standard When it comes to high-quality eyeglass lenses , one name consistently stands out among Opticians and discerning patients alike— Shamir lenses . Known worldwide for innovation, precision engineering, and intelligent lens design, Shamir has earned its reputation as a leader in premium optical solutions. Whether you’re looking for single vision lenses , advanced progressive lenses , or specialized dr

If you’re searching for independent eyewear in Woodstock, GA , look no further than  Project Optical . Today’s eyewear shoppers want more than generic frames; they want unique designs, premium materials, and the craftsmanship of independent eyewear brands. At Project Optical, we specialize in offering hand-selected eyewear collections that combine artistry, innovation, and personalized service. What Makes Independent Eyewear at Project Optical Different Independent eyewear br

I wanted to take a moment to share a little about my journey in the optical industry—and the vision behind Project Optical, the name, and how it came to be. My name is Brandon Zimmerly , and I began my career in the optical industry in the early 2000s. Like many people entering the field, I started out working for a large chain eye care group. The focus there was on quantity—high volume, short appointment times, and an experience heavily driven by insurance. While it was a st