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Behind the Frames


Find Your Perfect Pair of Independent Eyewear at Project Optical
If you’re searching for independent eyewear in Woodstock, GA , look no further than Project Optical . Today’s eyewear shoppers want more than generic frames; they want unique designs, premium materials, and the craftsmanship of independent eyewear brands. At Project Optical, we specialize in offering hand-selected eyewear collections that combine artistry, innovation, and personalized service. What Makes Independent Eyewear at Project Optical Different Independent eyewear br

Brandon Zimmerly, LDO
Dec 173 min read


The Vision Behind Project Optical: Crafting a Personalized Eyewear Experience.
I wanted to take a moment to share a little about my journey in the optical industry—and the vision behind Project Optical , the name, and how it came to be. My name is Brandon Zimmerly , and I began my career in the optical industry in the early 2000s. Like many people entering the field, I started out working for a large chain eye care group. The focus there was on quantity—high volume, short appointment times, and an experience heavily driven by insurance. While it was a s

Brandon Zimmerly, LDO
Dec 173 min read
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