Behind the Frames

If you’re searching for independent eyewear in Woodstock, GA , look no further than  Project Optical . Today’s eyewear shoppers want more than generic frames; they want unique designs, premium materials, and the craftsmanship of independent eyewear brands. At Project Optical, we specialize in offering hand-selected eyewear collections that combine artistry, innovation, and personalized service. What Makes Independent Eyewear at Project Optical Different Independent eyewear br

I wanted to take a moment to share a little about my journey in the optical industry—and the vision behind Project Optical , the name, and how it came to be. My name is Brandon Zimmerly , and I began my career in the optical industry in the early 2000s. Like many people entering the field, I started out working for a large chain eye care group. The focus there was on quantity—high volume, short appointment times, and an experience heavily driven by insurance. While it was a s