ABOUT PROJECT OPTICAL
Experience Eyewear that is Tailored to You
Welcome to Project Optical – a luxury eyewear boutique in downtown Woodstock, GA, founded by Brandon Zimmerly, LDO after nearly 20 years in independent and high-end eyewear. We specialize in personalized frame styling, custom lens finishing in our on-site lab, and curated collections from independent designers who value craftsmanship and quality.
What makes us unique is our commitment to truly personal service—every client receives expert guidance, precise fittings, and eyewear tailored to both vision and style. At Project Optical, our core values are individuality, craftsmanship, and care. This site showcases our brands, services, and story, giving you a glimpse into the experience we’ve created: exceptional eyewear, designed just for you.
WHAT SETS US APART?
1. An Exceptional Team of Experts
Our team of seasoned eyewear specialists brings years of knowledge and a passion for precision to every client experience. From personalized fittings to guidance on selecting frames that complement your style and vision needs, we ensure each choice reflects both comfort and sophistication. With an unwavering commitment to detail and a deep understanding of luxury eyewear, our experts make the journey of finding the perfect pair as exceptional as the eyewear itself.
2. On-site Finishing Lab
Unlike many optical retailers, we don’t rely solely on outside labs—we craft and perfect your lenses on site. This allows us to deliver faster turnaround times, ensure uncompromising quality, and maintain complete control over every detail of your eyewear. From precision lens edging to meticulous adjustments, our finishing lab combines advanced technology with expert craftsmanship, so you leave with eyewear that fits flawlessly and looks exceptional.
3. Curated Collection of Eyewear
We believe eyewear should be more than functional—it should be a reflection of individuality and style. That’s why we offer a thoughtfully curated collection of the world’s most sought-after eyewear brands. Each piece is hand-selected for its craftsmanship, design, and enduring quality, ensuring our clients have access to frames that are as distinctive as they are. From timeless icons to contemporary statements, our collection celebrates sophistication, artistry, and personal expression.
Our Team
At Project Optical, our team is the heart of everything we do. Guided by a culture of excellence, care, and collaboration, we’re dedicated to providing personalized service and exceptional results.
Our Optometrist serves on a PRN (as-needed) basis as our business continues to grow. Each doctor we partner with is carefully selected for their clinical expertise, professionalism, and commitment to patient care, ensuring every comprehensive eye exam meets the highest standards of precision and attention.
Our licensed Opticians bring years of experience in lens technology, frame styling, and precision adjustments—making every pair of glasses a perfect fit.
Together, we blend medical expertise, technical skill, and a passion for design to create a truly elevated eyewear experience—where your vision and style are always our priority.
