ABOUT PROJECT OPTICAL
Experience Eyewear that is Tailored to You
Welcome to Project Optical – an independently owned eyewear boutique in downtown Woodstock, GA, founded by Brandon Zimmerly, LDO after nearly 20 years in independent and high-end eyewear. We specialize in independent eyewear designers and luxury brands that prioritize craftsmanship and quality. Our services include comprehensive eye exams and contact lens exams, personalized frame styling, and custom & prescription lenses - finished in our on-site lab. We also offer private eyewear consultations by reservation only for those who want a more exclusive experience.
What makes us unique is our commitment to truly personal service—every client receives expert guidance, precise fittings, and eyewear tailored to both vision and style. At Project Optical, our core values are individuality, craftsmanship, and care. This site showcases our brands, services, and story, giving you a glimpse into the experience we’ve created: exceptional eyewear, designed just for you.
WHAT SETS US APART?
1. An Exceptional Team of Experts
Our team of expert Opticians brings years of knowledge and a passion for precision to every client experience. From personalized fittings to guidance on selecting frames that complement your style and vision needs, we ensure each choice reflects both comfort and sophistication. With an unwavering commitment to detail and a deep understanding of luxury eyewear, our experts make the journey of finding the perfect pair as exceptional as the eyewear itself.
Each Optometrist we partner with is carefully selected for their clinical expertise, professionalism, and commitment to patient care, ensuring every comprehensive eye exam meets the highest standards of precision and attention.
2. On-site Finishing Lab
Unlike many optical retailers, we don’t rely solely on outside labs—we craft and perfect your prescription lenses on-site, in our finishing lab in Woodstock, Ga. This allows us to deliver faster turnaround times, ensure uncompromising quality, and maintain complete control over every detail of your eyewear. We also offer complete custom lens options. From precision lens edging to meticulous adjustments, our finishing lab combines advanced technology with expert craftsmanship, so you leave with eyewear that fits flawlessly and looks exceptional.
3. Curated Collection of Eyewear
We believe eyeglasses should be more than functional—it should be a reflection of individuality and style. That’s why we offer a thoughtfully curated collection of the world’s most sought-after eyewear brands. Each piece is hand-selected for its craftsmanship, design, and enduring quality, ensuring our clients have access to frames that are as distinctive as they are, right in downtown Woodstock, GA. From timeless icons to contemporary statements, our collection celebrates sophistication, artistry, and personal expression.
Our Team
At Project Optical, our team is dedicated to providing personalized care, expert craftsmanship, and exceptional service. Our licensed opticians bring years of experience in frame styling, lens technology, and precision fitting, while our optometrist provides comprehensive eye exams focused on both clear vision and long-term eye health. Together, we combine medical expertise, technical skill, and attention to detail to create a truly elevated eyewear experience.
