ABOUT PROJECT OPTICAL
Experience Eyewear that is Tailored to You
Welcome to Project Optical — an independently owned luxury eyewear boutique in downtown Woodstock, Georgia, founded by licensed optician Brandon Zimmerly after nearly 20 years in the independent and high-end eyewear industry. We specialize in independent eyewear designers and luxury brands that value exceptional craftsmanship, innovative design, and lasting quality.
Our services include comprehensive eye exams, contact lens exams, personalized frame styling, and custom prescription lenses finished in our on-site lab. For clients seeking a more elevated and private experience, we also offer exclusive eyewear consultations by reservation.
What sets Project Optical apart is our commitment to truly personalized service. Every client receives expert guidance, precision fittings, and thoughtfully curated eyewear tailored to both vision and personal style. Built on the principles of individuality, craftsmanship, and care, Project Optical offers more than eyewear — it’s a refined optical experience designed around you.


WHAT SETS US APART?
1. An Exceptional Team of Experts
Our team of expert Opticians brings years of knowledge and a passion for precision to every client experience. From personalized fittings to guidance on selecting frames that complement your style and vision needs, we ensure each choice reflects both comfort and sophistication. With an unwavering commitment to detail and a deep understanding of luxury eyewear, our experts make the journey of finding the perfect pair as exceptional as the eyewear itself.
Each Optometrist we partner with is carefully selected for their clinical expertise, professionalism, and commitment to patient care, ensuring every comprehensive eye exam meets the highest standards of precision and attention.
2. On-site Finishing Lab
Unlike many optical retailers, we don’t rely solely on outside labs—we craft and perfect your prescription lenses on-site, in our finishing lab in Woodstock, Ga. This allows us to deliver faster turnaround times, ensure uncompromising quality, and maintain complete control over every detail of your eyewear. We also offer complete custom lens options. From precision lens edging to meticulous adjustments, our finishing lab combines advanced technology with expert craftsmanship, so you leave with eyewear that fits flawlessly and looks exceptional.
3. Curated Collection of Eyewear
We believe eyeglasses should be more than functional—it should be a reflection of individuality and style. That’s why we offer a thoughtfully curated collection of the world’s most sought-after eyewear brands. Each piece is hand-selected for its craftsmanship, design, and enduring quality, ensuring our clients have access to frames that are as distinctive as they are, right in downtown Woodstock, GA. From timeless icons to contemporary statements, our collection celebrates sophistication, artistry, and personal expression.
Our Team
At Project Optical, our team is dedicated to providing personalized care, expert craftsmanship, and exceptional service. Our licensed opticians bring years of experience in frame styling, lens technology, and precision fitting, while our optometrist provides comprehensive eye exams focused on both clear vision and long-term eye health. Together, we combine medical expertise, technical skill, and attention to detail to create a truly elevated eyewear experience.




