Maui Jim

Advanced polarized lenses. Effortless style.

Born on the sunny shores of Lahaina, Maui, Maui Jim began with a simple yet powerful mission: to protect eyes from the harsh tropical glare while revealing the vibrant, true colors of the world around us. What started as a small operation selling sunglasses on the beach has evolved into one of the most trusted names in premium polarized eyewear worldwide.

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Maui Jim’s revolutionary PolarizedPlus2® lens technology sets the brand apart—eliminating 99.9% of glare, blocking 100% of harmful UV rays, and enhancing color, contrast, and clarity with remarkable precision. Whether you’re relaxing by the water, hiking in bright sunlight, or navigating city streets, Maui Jim lenses are engineered to optimize your vision and comfort in every environment.

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But it’s not just about protection. Maui Jim frames embody the relaxed yet adventurous spirit of island life. Designed for both style and performance, the collection features lightweight materials, ergonomic fits, and a wide variety of shapes and finishes—from sleek modern designs to classic, coastal-inspired silhouettes.

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With a commitment to innovation, craftsmanship, and the Aloha spirit, Maui Jim has earned a loyal following among those who live life in full color. More than just eyewear, each pair is an invitation to see the world with greater detail, beauty, and depth.

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Discover the vibrant clarity of Maui Jim at Project Optical, where performance meets paradise.