
Luxury & Independent Eyewear
Optical Boutique Woodstock, GA
EYEWEAR CURATED FOR DISTINCTION

PROJECT OPTICAL
Project Optical is a luxury eyewear boutique in downtown Woodstock, GA. We specialize in independent and luxury eyewear brands that prioritize true craftsmanship and artistic design which results in eyewear with exceptional quality and style. We offer Comprehensive Eye Exams and custom prescription lenses, backed by our on-site lens finishing lab and expert Optican services.
Our Collection
Our collection includes luxury eyeglasses and independent designer eyewear in Woodstock, Georgia, thoughtfully curated for quality, comfort, and style. Each frame is hand-selected for exceptional craftsmanship, premium materials, and long-lasting durability. At Project Optical, we specialize in independent and luxury eyewear designed for a precise, comfortable fit. Click each icon below to learn more about the brand, or visit our COLLECTIONS page to see an overview of all the brands we offer.



Our Services
One-on-one frame styling with our licensed Opticians to find eyewear that fits your face, lifestyle, and personal aesthetic.
Comprehensive eye exams with our Optometrist in Woodstock, GA to evaluate vision, eye health, and prescription accuracy for glasses and contact lenses.
Precision prescription lenses crafted in our on-site lab, including single vision, progressive, and specialty lens options.
Bespoke lens details including custom shapes, polished facets, tinting, and etched finishes—crafted on site with precision and artistry for luxury eyewear.
Professional eyeglass adjustments and minor repairs to improve fit, comfort, and performance—no appointment needed.
The Vision Behind Project Optical
Project Optical was born from Brandon’s vision to reimagine what an optical experience could be. After more than 20 years in the independent and luxury eyewear industry, he noticed a common theme: while products were often of high quality, the overall experience was missing something personal. Too often, eyewear was treated simply as a necessity rather than as an extension of one’s individuality.
Brandon set out to create something different—a space where clients could explore eyewear in a way that felt inspiring, comfortable, and truly customized. He envisioned an optical boutique that honored craftsmanship, celebrated independent designers, and made every interaction feel meaningful. That vision became Project Optical.
Today, Project Optical is more than just a place to find new glasses. It’s a carefully curated experience built on relationships, attention to detail, and a passion for connecting people with eyewear that reflects their unique style. With a focus on artistry, quality, and personalized service, Brandon’s mission remains simple: to make every client feel seen, valued, and cared for in a way that goes beyond expectation.


What our clients say
This was my first time working with Project Optical and I don’t think I’ll get my glasses anywhere else. The team here is detail oriented and truly wants you to fall in love with the frames you choose. I purchased two frames and lenses from the team. I get so many compliments. But the attention to detail. The overall customer service (even after purchasing and getting my new frames has been a 10/10!
Brianna
Every now and then, you find a place that doesn’t just meet expectations it exceeds them. Project Optical does exactly that. Their lightning-fast turnaround on custom lenses is impressive, and the quality is outstanding. They truly take luxury frames to the next level. Highly recommended!!
J.R.
Incredibly impressed with the exceptional care and service at Project Optical, their warmth and attention to detail, as well as their array of high quality eyewear. I'm in love with my new Anne & Valentin frames and thrilled by how quickly they were able to have my prescription lenses in and ready to go. Thank you team!
Janna
Project Optical provides polished eyewear professionals and a curated selection of high quality, stylish frames, perfect for customers who appreciate detail and attentive service. They helped me find a great frame that compliments my face and personal aesthetic. Also great was to be buying from a local independent boutique shop where the owner is an optical expert and directly involved in day-to-day operations.
S.K.
I am thrilled to share that I have discovered my new sanctuary for optical excellence. From the moment I stepped through the doors, I was enveloped in warmth and treated as if I were already a cherished member of their family.
The store itself is a stunning space, showcasing a remarkable selection of frames sourced from around the globe. It truly is a delight to explore such a diverse and exceptional array of eyewear. I particularly appreciate their emphasis on unique and one-of-a-kind pieces, which speaks to their commitment to offering the best in style and quality.
Todd
We followed Brandon to Project Optical specifically for his ability to suggest outstanding frames and build fantastic lenses. We were not disappointed. We had our prescriptions re-checked (and improved) by his optometrist and he frames and lenses we bought are looking great and are of top notch quality. I highly recommend Project Optical!
Fabian
From start to finish, my experience at Project Optical in Woodstock was exceptional! The moment I walked in, I could tell this wasn’t your average eyewear store. The atmosphere is stylish, warm, and welcoming. Brandon and his team took the time to get to know me, my prescription, and my personal style before helping me find the perfect pair of glasses. Their selection of independent and luxury frames is incredible—unique designs you just can’t find anywhere else. What really impressed me was their in-house lens lab. My lenses were custom-made right there, and the turnaround was super fast. Everything about the process felt thoughtful and personalized. If you want eyewear that fits your face and your personality, with service that feels genuinely caring, I can’t recommend Project Optical enough. A true gem in Woodstock!
Keema
Project Optical is THE place to find the eyewear of your dreams!! The selection here provides so many styles, looks and fashion! Brandon and his expert staff worked with me to find the perfect fit to compliment my personal style. I usually walk into an eyeglass store and walk out completely confused about what I want look for. By the time I left, I found exactly what I didn’t even know I was looking for! I have my second pair already picked out and ready to get. LOVE THIS PLACE!
Debra

Store Info & Hours
Address
61 Linton Street suite 2100
Woodstock, GA 30188
PHONE
HOURS
Monday Closed
Tuesday 10:00 am - 6:00 pm
Wednesday 10:00 am - 6:00 pm
Thursday 10:00 am - 6:00 pm
Friday 10:00 am - 6:00 pm
Saturday 10:00 am - 4:00 pm
Sunday Closed



















