Independent Eyewear Boutique
Woodstock, GA
EYEWEAR CURATED FOR DISTINCTION
Project Optical is an independently owned eyewear boutique in downtown Woodstock, GA. We specialize in independent eyewear designers and luxury eyewear brands that prioritize true craftsmanship and artistic design which results in eyewear with exceptional quality and style. We offer comprehensive eye exams, personal frame styling, and custom and prescription lenses backed by our on-site lens finishing lab and expert optician services.
Our Collection
From iconic luxury labels to independent designer eyewear, our collections showcase a carefully curated selection of frames for every style and personality. Each brand offers a unique approach to design and innovation, allowing you to find eyewear that expresses your individuality. Click any brand icon below to learn more, or visit our Collections page to explore the full range of designers available at Project Optical.
Our Services
One-on-one frame styling with our licensed Opticians to find eyewear that fits your face, lifestyle, and personal aesthetic.
Comprehensive eye exams with our Optometrist in Woodstock, GA to evaluate vision, eye health, and prescription accuracy for glasses and contact lenses. We accept EyeMed vision insurance.
Precision prescription lenses crafted in our on-site lab, including single vision, progressive, and specialty lens options.
Bespoke lens details including custom shapes, polished facets, tinting, and etched finishes—crafted on site with precision and artistry for luxury eyewear.
Professional eyeglass adjustments and minor repairs to improve fit, comfort, and performance—no appointment needed.
Private Eyewear Consultation
Experience a private, one-on-one consultation with Brandon Zimmerly, LDO, for personalized frame styling or custom lens recommendations. Held on Mondays by appointment only, this session provides uninterrupted time to create eyewear tailored perfectly to your style, fit, and vision needs.
The Vision Behind Project Optical
Project Optical was born from Brandon’s vision to reimagine what an optical experience could be. After more than 20 years in the independent and luxury eyewear industry, he noticed a common theme: while products were often of high quality, the overall experience was missing something personal. Too often, eyewear was treated simply as a necessity rather than as an extension of one’s individuality.
Brandon set out to create something different—a space where clients could explore eyewear in a way that felt inspiring, comfortable, and truly customized. He envisioned an optical boutique that honored craftsmanship, celebrated independent designers, and made every interaction feel meaningful. That vision became Project Optical.
Today, Project Optical is more than just a place to find new glasses. It’s a carefully curated experience built on relationships, attention to detail, and a passion for connecting people with eyewear that reflects their unique style. With a focus on artistry, quality, and personalized service, Brandon’s mission remains simple: to make every client feel seen, valued, and cared for in a way that goes beyond expectation.
Store Info & Hours
Address
61 Linton Street suite 2100
Woodstock, GA 30188
PHONE
HOURS
Monday - by appointment only
Tuesday 10:00 am - 6:00 pm
Wednesday 10:00 am - 6:00 pm
Thursday 10:00 am - 6:00 pm
Friday 10:00 am - 6:00 pm
Saturday 10:00 am - 4:00 pm
Sunday Closed